How is a hotel operator - namely, Marriott - cashing in on the hype surrounding Apple’s iPad tablet computer? Marriott’s Courtyard chain inked a deal with USA TODAY to sponsor USA TODAY’s iPad application for the first three months - until July 4.
For iPad owners, the arrangement means free access to USA TODAY’s iPad app during its launch period. For Courtyard By Marriott, the deal means access to a coveted audience - and, potentially, a boost in the image department.
The deal gives Courtyart, which paid USA TODAY a sponsorship fee, exclusive access to the affluent, tech savvy consumers who are snapping up Apple iPads.
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Until July 4, iPad users who view USA TODAY will see advertising from only one company - Courtyard by Marriott.