Data is a significant piece of the loyalty puzzle for marketers. The more time they can spend on deriving insights from data, the quicker marketers can glean actionable customer insights.
Springbok Beta is a cloud-based SaaS product that was created at Informatica Corporation. The product, which can impact the amount of time marketers earmark for data cleansing and analysis, is a data preparation and transformation tool that was built to help the non-technical business user reduce the time it takes to clean, prepare, and transform data to....