Cincinnati, OH - March 3rd - In fulfilling its mission to actively listen to and engage its members, Loyalty 360 is overhauling its website to include the more robust features and functionality its members need and want. The Cincinnati-based loyalty marketing association has selected Digital Peabody/Unleaded Software to create the new website which is scheduled to launch in May 2010.
“We’ve heard what our members want in terms of design and functionality, and armed with their input we are working with Digital Peabody to create a site that will be unmatched in the industry,” says Mark Johnson, CEO of Loyalty 360. “Digital Peabody has a demonstrated ability to produce stunning web design and superior website functionality for communities and clients worldwide, and we thrilled to be partnering with them to take our site to the next level.”
“It takes more than sound coding to make it in the digital sphere,” says Lauren Engel, Business Strategist and founder of Digital Peabody, a member of the Unleaded Group and Unleaded Software. “It takes strategic intelligence. With Unleaded’s approach of balancing design sensibility and customized advanced functionality, Loyalty 360 will have the leading website in its space. In terms of engagement, no other website will compare to this site when it premiers in the near future.”
The new design will be constructed with best practices including:
- CSS syntax (variables, mixins, operations, and nested rules)
- Javascript coding
- Quality validation rules (HTML, tags, links, scripts)
- Data collections and database structure
- Expression Engine settings, modules and extensions
- Open X configuration
Because one key function of Loyalty 360 is to quantify marketing results, the organization recognized the need to include precision metrics into its own web presence—a move that satisfies members’ needs to value and evaluate marketing response to services and products they represent.
The enhanced site will include an interactive job board, optimization, development of membership tiers and communities/councils, podcasts, user ratings and “other cutting edge interactive technologies, and an overall heightened user experience. Says Johnson, “Loyalty360 has long been the leader in the loyalty marketing sector on the ground. We recognize that the next frontier of loyalty is cyberspace and we intend to out-perform any other player in the Internet on behalf of our loyal members and their clients.”
About Loyalty 360
Loyalty 360 – The Loyalty Marketer’s Association (www.loyalty360.org) is the only organization that addresses the full spectrum of both customer and employee loyalty issues. An unbiased, market driven clearinghouse and think-tank for loyalty and engagement opportunities, insights, and responses, Loyalty 360 is the source business leaders trust for industry metrics, market driven research, actionable case studies, and networking opportunities.
About Digital Peabody
Digital Peabody, a member of the Unleaded Group and Unleaded Software (www.unleadedsoftware.com), is based in Denver, Colorado. The firm has a demonstrated ability to produce stunning web design and superior website functionality for communities and clients worldwide.