CINCINNATI, OH—December 02, 2009—Loyalty 360, the Loyalty Marketing Association will host “Using Customer Communities to Build Brand Influence,” a free webinar presented by Sanjay Dholakia, Chief Marketing Officer of Lithium Technologies (Lithium).
Your customers are your company. For every one interaction your company knows about today, there are hundreds and thousands more that are already happening between customers, influencers, and prospects. Customers are now in control of the conversation. And, this is the opportunity.
Sanjay Dholakia will discuss:
- Leveraging the power of social customer networks to proactively build stronger, deeper customer relationships
- The opportunity to embrace the current social customer revolution, and its impact on brands
- Identifying and incentivizing brand advocates who can innovate, promote and support on your company’s behalf
- Real-world case studies from leaders like Barnes & Noble, Verizon, and Best Buy and the payoff from mobilizing customers through engagement communities and across the social web
The live webcast will be held Wednesday, December 9, from 1-2PM EST/10-11 AM PST. Details and registration information can be found on the Loyalty 360 website at http://www.loyalty360.org/conferences_and_events/
This is one in an ongoing series of webinars powered by Loyalty 360, the Loyalty Marketer’s Association. Visit the Conferences and Events section of the Loyalty 360 website for more information about the series and for a schedule of upcoming webinars.
About Your Presenter:
Sanjay Dholakia serves as Chief Marketing Officer for Lithium Technologies, the leading provider of Social CRM solutions to power the customer network. Working In this role, he is responsible for driving Lithium’s vision, product and go-to-market strategy, and customer acquisition programs.
Sanjay joins Lithium from SumTotal Systems, where he was instrumental in advancing the company’s market leadership in the learning and talent management industries. During his tenure, the company grew over tenfold and became the clear leader in its market, with a relentless focus on customer solutions and success.
About Lithium Technologies
Lithium is the leading provider of Social CRM solutions to power the customer network. Working with market leaders such as Best Buy, Sony, AT&T, Research In Motion Limited (RIM), Univision, and PayPal, Lithium is delivering the next generation of customer relationships by unlocking the value of the social customer network. Lithium solutions combine the power of online customer communities with the broader social web and traditional CRM business processes to inspire customers to innovate, promote, and support on the company’s behalf. As a result, businesses measurably improve their marketing and sales, accelerate innovation, and increase customer satisfaction. Lithium’s platform is proven in high-volume, growth environments and provides the security, analytics, APIs, and multi-language support that enterprises demand. Founded in 2001, Lithium is privately held with headquarters in Emeryville, California. For more information, visit www.lithium.com.
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