This new approach to reward programs links bank debit card customers to retailers through a partnership with the bank. The result in customer behavior is a boost in debit card usage, stimulated purchase behavior among inactive customers, cross-sell opportunities, and most importantly to the bank, a significant impact to overall customer acquisition and retention.
Integra Bank has partnered with Affinity Solutions, the leading designer of merchant-funded, issuer-funded and enterprise rewards programs, to create RewardMe! With over 400 retail....