Voice of the customer….. Engagement ….. Loyalty. What do these buzzwords mean? How do we use them to drive value?
These often-used terms have connotative and denotative meanings that can be quite different depending on who uses them and how they are used. Loyalty 360 – The Loyalty Marketer’s Association continues to see uncertainly about loyalty, engagement, and voice of the customer. Questions posed by our members and partners about these buzzwords keep coming fast and....