This is vastly important right now. In this economic environment, consumers are spending less, switching brands and going online to hunt for deals. Still, almost everyone makes unplanned purchases, and half of those purchase decisions happen in the aisle. Mobile presents a tremendous opportunity for brands to claim the last few feet and turn browsers into buyers.
Advantages of mobile
Today’s shoppers are hyper-connected and never leave home without their phones. More importantly, they are using their mobile phones to inform purchase....