Heineken officials wanted to target Millennials with a unique digital customer engagement during the holiday season. Mission accomplished.
On Nov. 30 Heineken launched The Heineken Holiday Gift xChange, which is believed to be a first-of-its-kind interactive game that allows players to keep, swap and “steal” FREE gifts (provided by Heineken) from their friends. All that’s needed for someone to get started is to text “Xchange” to 811811. The game was conceived by Heineken to drive product sales during the....