HBO, Harley-Davidson, Rite Aid, Arby's and Cheetos Use HipCricket's Hispanic Mobile Marketing Network to Most Effectively Reach the Burgeoning, Highly Receptive Hispanic Market

HBO Pay-Per-View Campaign Yields 13 Percent Click-Through Rate and 70 Percent Mobile Opt-in Rate, Providing Brand Ability to Re-Market To Engaged Consumers KIRKLAND, Wash.—(BUSINESS WIRE)—Working with mobile marketing leader HipCricket, major brands and retailers are uniquely and effectively reaching Hispanic customers through permission-based offers and advertisements sent to their mobile phones. As part of the only comprehensive Hispanic Mobile Marketing Network, HBO, Harley-Davidson, Rite Aid, Arby’s, Cheetos and others....