Making an emotional connection is widely viewed as the ultimate way to engender an unforgettable customer experience and instill brand loyalty.
Now Hampton Hotels wants to link music and emotion to create memorable customer experiences. The hotel chain introduced We Go Together™, an integrated marketing campaign that employs music and emotion to go beyond the functional benefits of the hotel experience celebrating its unique culture, hospitality, and connection to travelers.
The new campaign complements Hilton Worldwide’s global “Hilton at Play” mission of connecting people with enriching and playful experiences, and the recent marketing partnership the company inked with Live Nation that extends the message beyond Hilton’s more than 4,250 hotels worldwide.
Hampton Hotels, including Hampton Inn, Hampton Inn & Suites and Hampton by Hilton, is an award-winning leader in the mid-priced hotel segment, serving value-conscious and quality-driven travelers. With more than 2,000 properties totaling more than 200,000 rooms in 16 countries and territories, Hampton Hotels is part of Hilton Worldwide.
The innovative campaign, which runs throughout 2015 and kicks off with two 30-second television spots with music from indie group Wild Cub and Scottish band Belle and Sebastian, aims to reach the growing segment of weekend leisure travelers. The new campaign will focus on fun activities people engage in and the connections they make while traveling.
“Americans enjoy weekends for leisure travel, and Hampton has set out on a mission to encourage people to go out and play, to seek unique and memorable experiences through travel, especially during those shorter, need-to-experience-it-all-in-one-weekend kind of trips,” said Judy Christa-
Cathey, vice president, focused service brand marketing, Hilton Garden Inn and Hampton Hotels. “Whether it’s catching your favorite concert in Austin or checking out the most talked about restaurant in New York City, we want people to explore their passions, and with more than 2,000 Hampton locations, we’ll be there to help them do that.”
The advertising campaign will also be supported by online banner ads, digital video, radio spots, movie theater ads and partnerships with popular websites like POPSUGAR, ABC, and Hulu, as well as national cable programming. Social media and public relations programs will also help to amplify Hampton’s We Go Together™ message. The campaign will illuminate stories of Hampton’s guests exploring and showing how its Team Members play a vital role in empowering these memorable experiences.