Deluxe movie theater chain Gold Class Cinemas launched an e-mail marketing campaign August 8 inviting members of its loyalty program to free Eat, Pray, Love cooking demonstrations tied to the film’s settings. The e-mail blast was created internally.
Members who attend the events, which will run through this month, can watch Italian, Indian and Bali food prepared live by Gold Class Cinemas’ in-house chef. They will also be able to sample the cuisine — Pizza Margarita, Curried Chicken Salad and Basil Fruit Salad....