Givex’s SKU (Stock-Keeping Unit) Loyalty Program captures valuable customer data with each transaction. Merchants using PCCharge as middleware can now automatically reward customers with points, discounts or free items for the purchase of specified products and track purchases using Givex’s comprehensive reporting. For merchants in the Hospitality industry, this certification also adds the ability to tip using gift card funds. “We’re pleased to offer SKU Loyalty to PCCharge users,” says Karen Budahazy....