Gap CEO Art Peck knows there is considerable work to be done to turn things around at the company, which announced this week that it will close 175 of its 675 North American stores in the next few years.
Returning to keen customer engagement and customer experience can lead to stellar brand loyalty that existed in the past.
“I want to underline that word consistency,” Peck said during the company’s 2015 Investor Meeting Conference on Tuesday, according to Seeking Alpha. “It’s a critical issue for us and it....