Less than four years ago, Filene’s Basement filed for bankruptcy and announced plans to liquidate and close its stores due to a competitive retail environment and a growing popularity of online shopping. But last month, Filene’s Basement, which was always revered for its stellar brand loyalty, returned exclusively as an online-only business.
Mara Wedeck, CMO for FilenesBasement.com, talked to Loyalty360 about the company’s resurgence online.
What prompted FB’s comeback online?
Filene’s Basement has been such....