Following successful 2009 US launch, UK marketers will now be able to use Facebook to measure the effectiveness of their online brand advertising
London, 27th January 2010: Facebook and The Nielsen Company announce that Nielsen BrandLiftTM, which uses the Facebook platform to measure the effectiveness of online brand advertising, is now available in the UK. This is the latest component of Nielsen?s portfolio of advertising effectiveness solutions and marks the first product available outside the US from Facebook?s and Nielsen?s global....