FOOTHILL RANCH, Calif.—Alacer Corp., makers of Emergen-C, the fizzy vitamin drink mix, is excited to announce the launch of its “Share the Good” social media campaign on Facebook and Twitter, creating a fun, new way for fans to share virtual energy boosts and receive real Emergen-C vitamin drink mixes for FREE!
The “Share the Good” application on Facebook allows people to call out their friends’ low energy statuses, such as “Fell asleep at my desk” or “Dragging through the work day,” and share both virtual and real packets of Emergen-C vitamin drink mix with as many as 10 friends. When friends request their free Emergen-C Starter Kit, they’ll also watch a personalized video, featuring their profile picture and status update.
“People all over Facebook are crying for help, and you can see it in their statuses,” said Ken Vargha, Vice President of Marketing at Alacer Corp. “In the real world we see lots of people sharing Emergen-C with friends and family when they need health and energy support.* As more of our social interactions are going digital, we want our consumers to be able to share Emergen-C vitamin drink mix through social media as well.”
As part of its “Share the Good” campaign, the Emergen-C brand is also dusting off its Twitter account. Poking fun at the fact that it had previously tweeted only one time in 365 days, the brand will thank its mere 10 followers for their loyalty with a T-shirt featuring the Emergen-C brand’s single, year-old tweet:
“checking out Joshua Lynn’s article
http://www.purebranding.com/blog/?p=40”
Going forward, Emergen-C Tweet Patrol will not only be combing the Twitter-sphere for low-energy tweets and revitalizing them with free Emergen-C packets but will also be sharing energy-boosting tips, health facts and trivia, upcoming events, and more with its followers. Additionally, the Emergen-C Tweet Patrol will reward random Twitter followers who tweet keywords – like “tired” or “Emergen-C” – with a free Emergen-C Starter Kit!
“Like” the Emergen-C brand on Facebook.com/EmergenC and follow it at Twitter.com/EmergenC.
About Alacer Corp.
For more than 35 years, Alacer Corp., based in Foothill Ranch, CA, has been an industry leader and innovator in developing, manufacturing, and marketing dietary supplements and nutritionally enhanced products that support an energetic, healthy lifestyle.* It produces over 400 million packets of Emergen-C annually, which is sold in health food stores, supermarkets, drug stores, mass merchandisers, and club stores nationwide. For more information about Alacer, please visit emergenc.com.
*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.
Murphy O’Brien Public Relations
Kimi Ozawa / Sarah Siler / Christie Stewart
310-453-2539
kozawa@murphyobrien.com / ssiler@murphyobrien.com / cstewart@murphyobrien.com