CINCINNATI (July 19, 2010) — In its most recent issue, COLLOQUY magazine, the voice of loyalty marketing since 1990, poses the question of the “carrot” and the “stick”: Should health care use a positive approach that offers incentives to encourage pro-health behavior, or punish consumers for bad health habits? “With the Patient Protection and Affordable Care Act, there is a new support of the use of incentives and rewards by health and wellness programs. Starting in 2011, the law authorized grants....