Carlson Marketing and Welcome Real-time announced today an agreement to launch an innovative loyalty offering in Australia. The offering, Carlson Marketing Point of Sale Rewards, enables customers to redeem points for purchases and helps credit and debit card issuers to deliver personalised offers at the point of sale. It provides banks and retailers with a unique opportunity to increase spend and brand loyalty at a lower cost and to gather valuable information about their customers. When partnered with Carlson Marketing’s market leading technology solution, Carlson Marketing Point of Sale Rewards offers even more options to card issuers and merchants.

Welcome Real-time is a global loyalty solutions provider with customers in over 30 countries. They have been in the business of developing software and managing services for over 12 years, helping retail banks and retailers run their card business more profitably. Carlson Marketing works with major banks, airlines and retailers around the globe.

“Major loyalty programs need ...

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