California Tortilla, a quick serve burrito restaurant based out of Rockville, Maryland, is taking steps to go deeper into the digital space. Specifically, the company has unveiled the new mobile ordering function of its Burrito Elito Mobile App, a branch of the California Tortilla loyalty program, Burrito Elito. Developed in collaboration with reward program solutions provider Paytronix Systems and online ordering company TakeOut Technologies, the app offers several channels through which customers can engage with the brand.
Using the app,....