Seventy percent of consumers want to interact via social media, only 30 percent of companies are ready for it
BOCA RATON, Fla., July 19—Companies failing to use social media to reach their customers and employees do so at their own peril, according to a new study on the importance of social media in business and customer communications.
The study, conducted by leading research firm Yankee Group and commissioned by Siemens Enterprise Communications, finds that the vast majority of employees and consumers would prefer to use social....