Recognition Showcases Loyalty of Existing Blue Cross and Blue Shield Members
BIRMINGHAM, Ala., March 26—Blue Cross and Blue Shield of Alabama announced today that it has received two Brand Excellence Awards from the Blue Cross and Blue Shield Association (BCBSA). The annual awards honor Blue Cross and Blue Shield companies that excel in developing and enhancing the overall Blue Cross and Blue Shield Brand image. Blue Cross and Blue Shield of Alabama is the only Plan that has received the Brand Excellence Award every year....