TV stations and the FCC spent more than two years getting ready for the battle to advise and prepare the public for the transformation from analog to digital television. Most of the time marketers don’t have that kind of time to plan for changing consumers in changing marketplaces.
What’s absolutely certain is that while technology will continue to change, changes in viewer behavior will happen at an accelerated and unprecedented rate. And being prepared for what’s bound to bring with it revolutionary transformation is....