The research carried out by Perkler (http://www.perkler.com), a new online community that allows people to organise all their loyalty programs in one place, asked 1,000 men and women to reveal all about their shopping habits and uncovered some shocking findings. Despite more than eight in ten of Aussies (around 17.9 million*) being members of loyalty programs, 56% of us save less than $100 on them a year as we don?t bother to redeem our rewards.
A typical Australian family (mum, dad and two kids) who are members of standard loyalty programs....