Several analysts have given Apple Inc. (NASDAQ:AAPL) an ‘outperform’ rating. The company cited customer loyalty as one of the main factors that will contribute to stock performance. The firm stated that when customers purchase an Apple media or Smartphone product they are more likely to buy Mac computers or other Apple products.
“The link between customer loyalty and stock price performance is the ability to create incremental purchase behavior—- how share of mind leads to share of wallet,” says....