American Express officials are pleased by the early returns from the Plenti coalition loyalty program, which launched earlier this year.
Several leading brands, including American Express, Macy’s, Rite Aid, AT&T, ExxonMobil, Nationwide, Hulu, and Direct Energy are part of the extraordinary new coalition loyalty program, which will allow consumers to quickly collect reward across numerous brands. Plenti is the first loyalty program of its kind to ever feature such a significant list of widely known top brands in the U.S.
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