Aimia, a world leader in loyalty management solutions, will purchase a stake in pure-play analytics provider Fractal Analytics. Fractal Analytics was co-founded by friends at IIM Ahmedabab and is the second largest pure-play analytics provider in the world. As part of this deal, Fractal will help Aimia better utilize its collection of customer data and build out intellectual property in the area of customer analytics.
“We are growing both in terms of revenue and profits, and that is making Fractal more valuable,&rdquo....