Jay Henderson, Global Strategy Director, IBM Smarter Commerce, told Loyalty 360 he sees a strong correlation between the level of sophistication among marketers and the adoption of technology.
Marketers are trying to understand their customers and match them to the appropriate marketing messages and offers, Henderson said. There are varying levels of sophistication among marketers.
“I think we see different people are at different places along the maturity path,” Henderson said. “Generally, I see two big clumps. I see....