BOSTON, MA and CINCINNATI, OH (April 13, 2009) – AberdeenGroup, a Harte-Hanks Company (NYSE:HHS), announces its strategic partnership with Loyalty 360, the Loyalty Marketer’s Association, to create new loyalty marketing research in the retail industry that will focus on how to best acquire, retain, and re-activate customers during tough economic times.
The Retail practice at the Aberdeen Group focuses on technology and process management practices in retail, and the interplay between retail and consumer goods in an effort to....