Last week, Zaius, the B2C CRM that delivers real-time, cross-channel marketing automation and attribution, announced a $30 million Series B investment, led by Insight Venture Partners.
Zaius’ uniqueness stems from bridging the division of IT and analyst-owned data and marketer-owned action. Mark Gally, CEO of Zaius, put this into Layman’s terms.
“Before Zaius, when marketers wanted to create a campaign or uncover an insight, they had to put in a data request to an internal analyst or data scientist. The....