-How does W. Capra view technological adaptation for brands? Is it a necessity in today’s market?
History is littered with once prosperous organizations that failed to adapt. Anticipating and reacting to changing consumer expectations is critical to ongoing success. Technological advancement plays a role in influencing consumer expectation evolution and every brand must contend with it to some extent. Digital outlets cannot be overlooked in any vertical, and while an e-commerce subscription site will inherently....