The Vitamin Shoppe, an omni-channel specialty retailer of nutritional products, today announced a new partnership with WW International, a global wellness company powered by the world's leading commercial weight management program, to amplify their shared mission to empower and support people on their health and wellness journeys.
The Vitamin Shoppe and WW collaboration includes a variety of integrated offerings and livable solutions to inspire healthy habits, such as the launch of co-branded nutritional supplements; the introduction of select member-favorite WW snacks and protein boosters to The Vitamin Shoppe; as well as the opportunity to purchase WW memberships through The Vitamin Shoppe. All products are available for purchase at The Vitamin Shoppe and Super Supplements' more than 715 retail locations nationwide, on vitaminshoppe.com/ww, on ww.com/shop and in WW Studios. WW members can also redeem gift cards to The Vitamin Shoppe through the WW WellnessWins™ rewards program.
This collaboration brings together two leaders in health and wellness at a time when people are looking for guidance as they kick-start their 2021 health and wellness goals. According to a new study conducted by OnePoll on behalf of The Vitamin Shoppe and WW, while 92% of Americans agree that 2020 allowed them to improve some aspects of their health and wellness, 63% say they will need support and help to reach their 2021 goals.
"We have seen numerous trends showing that health and wellness have become a top priority for Americans, with consumers actively seeking out the most trusted resources for products and services,” says Sharon Leite, CEO of The Vitamin Shoppe. “This partnership represents a momentous opportunity to provide comprehensive health and nutrition support, from easy-to-use daily supplements to healthier snack and protein choices, in addition to access to WW's highly effective and personalized wellness offering in all of our stores. We are excited to begin this partnership that brings two of the most innovative, customer-centric companies together to deliver holistic wellness solutions to a broad audience."