A recent survey by Bain & Company highlights the growing role of generative AI in online retail, revealing that while most U.S. shoppers have unknowingly used it, they are optimistic about its potential. The study was conducted by polling 700 online shoppers. The findings show that 71% of U.S. consumers were unaware of using generative AI during recent shopping experiences.
Despite low awareness, consumers express optimism, with nearly half acknowledging generative AI’s potential to transform their shopping....