And while brands are warming to the idea of spending on fashion, so are consumers, according to the latest analysis of fashion trends by research company GfK. It has surveyed 2,436 UK consumers aged 16 to 65 and findsthat shoppers are still in the mindset of cutting back because of the recession,but encouragingly there is a softening of this attitude and fashion is one category where the signs look positive.
“We have had a period of stability economically....