SEATTLE (Nov. 2, 2009) Starbucks Coffee plans to change its loyalty card program in December to reward guests with various benefits based on their frequency of visits, the chain said last week.
Starting late next month, the coffeehouse chain’s two loyalty programs for U.S. customers — Starbucks Card Rewards and Starbucks Gold Card — will be streamlined into one program called My Starbucks Rewards.
My Starbucks Rewards has no annual fee and offers benefits at various levels:
— The Welcome Level offers users a free....