The brand is supporting its drive with national TV spots from Barkley, Kansas City, Mo., its lead agency. The spots lack the brand’s usual, cheeky humor and focus instead on kids offering thanks. “Thank you for ordering a strawberry slush and helping me get biology,” “... and helping me understand Shakespeare” and so on.
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So far, Sonic has received 3,700 teacher grant proposals. It had been hoping for about 2,000.
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