Scotiabank and Cineplex recently announced a partnership with Empire as co-owner of Scene+. The addition of Empire to the Scene+ program over the coming months will create a uniquely flexible loyalty program for Canadians, giving them options to earn and redeem points on nearly all their daily purchases. Empire will roll out Scene+ across its family of brands and eventually offer Scene+ at Empire's network of liquor stores.
"We're pleased to welcome Empire as a co-owner of the Scene+ program, which will provide....