Content matters more than ever in today’s world. To that end, SDL has done great work lately, aiding in translation services for brands around the globe. To learn more about SDL’s approach, Loyalty360 recently spoke with Peggy Chen, Chief Marketing Officer for the organization.
Chen said, “We’re working with our customers, looking at all of their content supply chain challenges. We’re noticing (and this is supported by research) that in today’s day and age, it’s more about content than ever....