Cassie Preston is the Director of Client Services, CRM & Loyalty at Baesman, a customer loyalty technology firm and agency dedicated to helping brands create relevant and personal connections with their customers.
Loyalty360 CEO Mark Johnson met with Preston and Senior Account Manager, CRM & Loyalty Kristian Grizzell to discuss the changing privacy laws and how it impacts customer loyalty.
What is happening in the consumer privacy space in the last several years, and how are some of the newer regulations impacting....