Progressive Insurance’s cheery spokescharacter, Flo, is resonating strongly with consumers, improving the company’s standing in Brand Keys’ Customer Loyalty Index.
For the 2010 survey, Progressive jumped into the No. 2 spot behind Allstate, up from the fifth position in 2009. According to Brand Keys founder and president Robert Passikoff, that jump is attributable to one thing: Flo.
“What folks are looking for is some level of connection that can be established with the brand,” Passikoff tells Marketing....