In a move to engage with younger audiences, Porsche AG partnered with FaZe Holdings Inc. (FaZe Clan) to produce consumer products and digital goods for a Web3 space. The multi-year partnership will focus on turning dreams into reality, beginning with FaZe Clan members combining their stories of success with new experiences through the world of Porsche.
According to a recent report, all of the luxury market’s growth in 2022 came from Millennial and Gen Z audiences. Existing at the intersection of gaming and youth culture, the....