While some store-based retailers place a lot of emphasis on points-based systems, e-tailers and others seem to be taking a different path and are building a loyal following without the liability or the hassle of points-based systems. The trick is to make it so appealing to do business with a company that it is too hard or too much bother for customers to go elsewhere. By offering extraordinary service, convenience, quality, or value, these brands have found compelling ways to cement their relationship with their customers and overcome....