In this day of increasing customer acquisition costs and depleting marketing funds, it feels more prudent than ever for businesses to find new ways to hold on tight to the small business customers they have and turn them into true fans. It’s a well-known adage that happy customers are loyal customers. But with tightened budgets, how do companies go about keeping these small businesses (with tightened budgets of their own) happy?
While there are many ways to drive customer loyalty, listening to your customers is perhaps the most....