Charitable giving is getting a boost from mobile marketing, as nonprofit organizations and brands trying to raise money are utilizing the platform’s immediacy and direct response.
Nonprofit The Leukemia & Lymphoma Society (LLS), for instance, launched a 10-day mobile giving campaign August 16, partnering with soccer star Landon Donovan to raise money for blood cancer research and patient services.
Todd Whitley, VP of eMarketing at LLS, said that a benefit of using mobile is that it is very immediate. “It’s [also]....