It’s been said that predictions are hard to make, especially about the future. Fortunately, loyalty and engagement metrics are leading-indicators of what consumers think and, more importantly, how they are going to behave – in categories, toward brands, and in the real-world marketplace.
If it helps, think of these insights as a loyalty and engagement version of a crystal ball – or a brand’s marketing early-warning system.
Fortunately, when properly configured, these metrics can measure the direction, velocity, and....