Aptos says that New Balance will deploy its cloud-based applications across its retail business in North America and Europe. The investments in innovation will modernize and elevate customers’ experiences with the brand — including expanded fulfillment options, optimized merchandise availability, seamless interactions across channels and more.
Headquartered in Boston, New Balance is a global athletic leader that employs more than 8,000 associates around the globe; in 2019, it reported worldwide sales of $4 billion. In....