Moz, a company specializing in SEO technology, has announced the launch of Local Market Analytics, to show how marketers they perform within and across local markets. This technology platform functions through automated hyper-local Search Engine Results Pages (SERP) tracking and analytics, data visualizations, and insights for both location-based and online-only businesses.
Google’s focus has recently shifted even more toward localization, meaning local search is not just for physical business locations. This fact, coupled with the February algorithm updates giving Local SERP features new abilities, indicate a continued emphasis on local search.
“SEO practitioners need reliable data and better tools for understanding SEO performance versus competitors in local markets,” says Rob Bucci, Vice President of Research & Development for Moz. “Localized rankings are time-consuming to collect and parse into insights on a regular cadence, especially for large enterprises who operate in multiple markets. It’s even more laborious to track competitors in the same markets. Our Local Market Analytics product delivers the most precise view available of local search performance, giving SEOs what they need to drive more strategic local marketing decisions, leading to better outcomes in traffic, ROI, and ultimately sales.”
Local Market Analytics delivers decision-making insights based on technology and data, assisting SEOs to carry out their local marketing efforts. With multi-sampling of local SERPs per keyword and hyper-local search volume (down to the neighborhood level), search marketers get a true representation of what customers see when searching.
Additionally, the solution
- Highlights search volume for local markets for evaluation of strategic market expansion opportunities and prioritization of traffic-driving keywords
- Surfaces the most prominent competing sites in local markets (with a map view), so SEOs and CMOs can see who they are competing against for SERP space
- Provides efficiency with an algorithm that automatically samples SERPs from up to five zip codes for every keyword in each local market selected
- Enables reliable reporting with data backed by real local SERPs that Google actually serves
Local Market Analytics was announced at MozCon, the company’s annual industry conference. From July 15 to 17, the company brings together digital marketers to present three days of education. Those attending learn about innovations within the search industry, explore Google’s recent updates and SEO best practices, and speculate on the future of SEO and how various mediums and methodologies (such as machine learning, AI, and voice search) will impact search results.