MorningStar Farms Introduces Additional Plant-Based Products to Meet Increasing Demand

An increasing number of consumers are becoming eco-conscious, and that translates to increased sales for meat-alternatives. Substitutes for beef burgers have found a growing market, and now brands are rushing to deliver alternatives to other popular meats.
 
MorningStar Farms, a brand in the Kellogg Company family and makers of a popular veggie burger, has announced that it will introduce a new addition to its plant-based portfolio, Incogmeato. This product line includes the company’s first ready-to-cook plant-based burger to be sold in the refrigerated meat case, and frozen, fully prepared plant-based Chik’n tenders and nuggets.
 
“As more consumers are choosing a ‘flexitarian’ lifestyle and actively reducing meat, we’re thrilled to be extending the MorningStar Farms portfolio with a delicious and satisfying meat-like experience,” says Sara Young, General Manager for MorningStar Farms, Plant-Based Proteins.
 
The new Incogmeato items, available in grocery stores and foodservice beginning in early 2020, include:
 

  • Plant-based burger patties, refrigerated
  • Plant-based Chik’n tenders, frozen, fully prepared
  • Plant-based Chik’n nuggets, frozen, fully prepared
 
“We know that about three-fourths of Americans are open to plant-based eating, yet only 1 in 4 actually purchase[s] a plant-based alternative,” Young says. “So, the intent is fully there, but it hasn’t necessarily been followed with action. We know the number one barrier to trying plant-based protein is taste. These consumers are still seeking the amazing taste, texture, and sizzling qualities of meat but want a better alternative for themselves and the planet.”
 
MorningStar Farms’ mission is to make plant-based eating more accessible and enjoyable. MorningStar Farms delivers roughly 90 million pounds of plant-based protein to people across the United States. MorningStar Farms has often been the first meat-alternative product people have tried, and of plant-based protein brands, it enjoys the highest consumer-repeat rate.
 
The new Incogmeato portfolio will hit retail meat cases in grocery stores and foodservice in early 2020. Sold in the refrigerated meat case, the 4-ounce plant-based patties are made with non-GMO soy. The plant-based Chik’n tenders and nuggets, also made with non-GMO soy, will be placed in the freezer section next to traditional chicken offerings to make them more easily located by consumers. All MorningStar Farms foods are clearly labeled as plant based.

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