As a result of constantly increasing digital connection between brands and consumers, brands have access to an enormous amount of customer behavior and purchase data.
However, for many the question is how to action on that data and leverage it in impactful ways to drive personalization, engagement, and customer loyalty. In the 2023 Customer Loyalty Trends and Perspectives report, Loyalty360 found that while many brands are still early on in their personalization efforts, it continues to be a trend top of mind for marketers.
Loyalty360....