Loyalty360 Reads: Why Brands Need to Influence Customer Behavior, Back-to-School Shoppers Favor Deals Over Brand Loyalty, and Customer Loyalty Needs More Than Discounts

The Best Loyalty Programs Don’t Just Reward Your Best Customers  Key takeaways:  Loyalty programs should focus on influencing customer behavior, not simply increasing membership.  Occasional and lapsed customers can represent significant untapped growth opportunities.  Early, accessible rewards and personalized offers are more effective at encouraging repeat engagement than rewards that require high spending.    As loyalty program membership reaches record levels....