Loyalty360 Reads: Taco Bell Lifts Customer Experience with Bajaversary Promo, Wendy’s Offers $1 Honey Buddy Deals, and Chipotle’s Gamification Strategy Sends Sales Soaring

Taco Bell Celebrates 20 Years of Baja Blast with Bajaversary Campaign  Twenty years ago, Taco Bell launched its iconic Baja Blast in partnership with Mtn Dew. Now, the Irvine, California-based fast food chain is celebrating the occasion with a special Bajaversary promotion. On July 29, 2024, Taco Bell kicked off the campaign by offering fans a free medium-sized Mtn Dew Baja Blast fountain drink or a regular-sized Baja Blast Freeze for one day only—but more perks are planned for program members. On August 13 at 5pm, Taco Bell....